Wednesday, January 27, 2010

Take the 'bling' out of Dubai


So you're not planning to spend $75,000 for two nights at the Burj Al Arab? Well, you're not alone. As the ‘bling’ season gets into full swing, as proved by last week’s lavish offer from Royal Jet, it’s worth sparing a moment to read the latest report from the UN Development Programme (UNDP) and the Arab League into the precarious situation in the wider region.

The statement, which was released at the end of last year, highlighted that the Middle East and North Africa (MENA) needs to find 51 million new jobs by 2020 – just for the current regional unemployment rate to remain at a standstill.While unemployment is also a growing concern in the rest of the world – 10.4 percent in the US and 19.4 percent in Spain – the Arab League report states that the proportion of young people that are out of work as a percentage of total unemployment in most Arab countries stands at more than half.

A closer look at the Arab Labour Organisation’s figures shows that Algeria is the most-affected country, with that same figure for the country’s younger generation standing at around 70 percent. Try marketing the ultimate two-day break to them.


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